Using expired domains can have a massive impact on your website’s SEO. An expired domain crawler can help you find these valuable assets. When used properly, these domains, previously active and authentic above all else, can provide incredibly unique new opportunities.
Evaluating Domain Quality and Competition
Dissecting an expired domain before purchasing a dead domain, you need to understand the class and sensitivity of that core regarding your business niche. Selecting a domain that has close alignment with your existing content or industry will have more impact in terms of passing link equity. Check the backlink profile of that domain and look for high-quality links from good authority websites.
Redirecting Expired Domains for Maximum Impact
Expired domains are frequently used to redirect to an active site, which is a great way to transfer existing link equity and strengthen your website’s authority. To take it one step further, re-direct that expired domain to a similar page on your site by driving the views and ensuring content mirrors closely in intent from original domain.
Redesigning and Selling Dated Domain Names
Another tactic is to take the expired domain and rebuild it just like you would for one of your aged web properties but closer in theme with what you are doing on site. The right strategy with a mini-site involves creating purpose-driven mini-sites that target specific keywords, then linking them back to your main site, thereby strengthening its network of interconnected sites.
Using Expired Domains for Content Creation
Very often, expired domains may have useful content on them that you can recreate within the site structure of your own. Look at articles or blog posts that performed well in the past on your domain and update them based on current SEO standards. This will allow you to bring in organic traffic by placing this content on your site, and who knows—some sites that used to link out the now-expired domain might hook you back with a fresh one.
Acquired Domain Watch & Clean Up
After you have added and trained the expired domains, it is important to keep checking back. Keep track of the backlink profile and make sure there is no spammy link pointing towards the domain that may damage your SEO effort.
With the proper choice, redirection, and erosion of an expired domain, you can strengthen your SEO results in a smart way, leading to increased organic traffic towards your online project. Using an expired domain crawler helps you identify the best domains to achieve these results effectively.
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